Managing multiple social media accounts can feel overwhelming, especially when juggling content creation, scheduling, and engagement. To simplify the process, social media management tools have become indispensable. These tools help automate scheduling, track analytics, and engage with audiences efficiently.
To help you choose the best one, we’ve reviewed seven of the best free social media management tools in 2025. We’ll break down their features, pricing, pros, and cons to help you find the right fit for your needs.
1. Buffer
Buffer is a simple yet effective tool designed to help individuals and businesses schedule posts across multiple social platforms. Its user-friendly interface makes it a great choice for beginners and experienced marketers alike.
Features:
- Schedule and publish posts across platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
- Browser extension for quick content sharing
- AI-assisted post suggestions to optimize engagement
- Mobile app for scheduling on the go
- Basic analytics and reporting on post performance
- Team collaboration options (available in paid plans)
Pros:
- Easy-to-use, clean interface
- Allows scheduling for multiple platforms in one place
- Offers a mobile-friendly experience for managing posts on the go
Cons:
- Free plan only allows 10 scheduled posts per account
- Limited analytics in the free version
- No direct engagement features for responding to comments or messages
Pricing:
- Free Plan: 3 social accounts, 10 scheduled posts per account
- Essentials: $6 per month per social channel
- Team Plan: $12 per month per social channel
Buffer is best suited for individuals and small businesses looking for a simple, no-fuss scheduling tool.
2. Hootsuite
Hootsuite is one of the most well-known social media management tools, offering robust scheduling, analytics, and engagement features. It is a great option for businesses looking for an all-in-one platform.
Features:
- Bulk scheduling of posts across multiple platforms
- Social inbox for managing messages and comments
- Integration with various apps and third-party tools
- Basic analytics for tracking engagement and reach
- Team collaboration tools for larger businesses
Pros:
- Supports a wide range of social media platforms, including LinkedIn and YouTube
- Comprehensive content calendar for easy planning
- Mobile-friendly dashboard
Cons:
- Free plan is very limited, allowing only 2 social accounts and 5 scheduled posts
- Advanced features require expensive upgrades
Pricing:
- Free Plan: 2 social accounts, 5 scheduled posts
- Professional: $99 per month
- Team & Business: Starts at $249 per month
Hootsuite is best for businesses that require a powerful tool for social media scheduling and monitoring but may not be the best option for small businesses or individuals due to its pricing structure.
3. Later
Later is a visually-driven social media management tool, making it ideal for brands and influencers focusing on Instagram and Pinterest.
Features:
- Drag-and-drop visual content calendar
- Auto-publishing for Instagram, Facebook, Twitter, and Pinterest
- AI-generated hashtag suggestions
- Link-in-bio feature for Instagram
- Basic analytics for engagement tracking
Pros:
- Best for Instagram users who want a visual content planner
- User-friendly interface with a strong focus on visuals
- Free plan includes a link-in-bio tool
Cons:
- Free plan limits users to 10 posts per platform per month
- Lacks in-depth analytics on the free plan
Pricing:
- Free Plan: 1 social set (Instagram, Facebook, Twitter, Pinterest), 10 posts per month per platform
- Starter: $18 per month
- Growth: $40 per month
Later is perfect for Instagram marketers and businesses that rely on a visually appealing content strategy.
4. Zoho Social
Zoho Social is a comprehensive tool designed for businesses and agencies looking for advanced analytics and collaboration features.
Features:
- Post scheduling with a calendar view
- Custom reports and in-depth analytics
- Social listening tools to monitor brand mentions
- Team collaboration with approval workflows
Pros:
- Offers robust analytics and detailed reporting
- Multi-user collaboration for businesses
- Affordable pricing for small businesses
Cons:
- Free plan lacks bulk scheduling and detailed analytics
- Slightly complex learning curve
Pricing:
- Free Plan: 1 user, 1 brand
- Standard: $15 per month
- Professional: $40 per month
Zoho Social is ideal for small businesses and agencies that need advanced analytics and team collaboration tools.
5. Crowdfire
Crowdfire is a unique tool that helps automate content discovery and social media scheduling with AI-driven recommendations.
Features:
- Content curation from various sources
- AI-assisted post suggestions
- Post scheduling across multiple social platforms
- Engagement tracking and basic analytics
Pros:
- Unique content discovery feature saves time
- Simple automation tools
- Supports multiple social media accounts
Cons:
- Free plan is limited to 10 scheduled posts per account
- Advanced analytics are only available on paid plans
Pricing:
- Free Plan: 3 accounts, 10 posts per account
- Plus: $7.48 per month
- Premium: $37.48 per month
Crowdfire is best for users looking to simplify content curation while automating social media posting.
6. Friends+Me
Friends+Me is an excellent tool for cross-posting content across multiple social media platforms.
Features:
- Schedule posts for multiple social accounts
- Supports Google My Business
- Mobile and desktop integration
Pros:
- Supports less common networks like Tumblr and Google My Business
- User-friendly interface
Cons:
- Free plan only allows five post queues
- No built-in analytics in the free version
Pricing:
- Free Plan: 2 social accounts, 5 post queues
- Personal: $9 per month
- Small Business: $29 per month
Friends+Me is ideal for businesses that want a simple cross-posting tool without the complexity of full-fledged social media management software.
Final Thoughts
Selecting the right tools for social media and project management depends on your specific needs. For Instagram-focused scheduling, Later is a great option. For simple social media posts, Buffer is reliable. For advanced analytics, Hootsuite or Zoho Social might be the right choice. To streamline tasks and collaboration, explore free project management tools like ClickUp or Trello, which offer robust features for organizing workflows. Try out a few of these tools to find what best fits your needs
